Meta Certified Social Media Manager
Social media strategies
I deliver clear, actionable insights based on Meta best practices
How I approach an audit before starting a plan
Profile & bio review
Content & consistency analysis
Engagement improvement opportunities
Actionable recommendations
The following audits are sample projects created for demonstration purposes only and are not affiliated with or endorsed by the brands mentioned.
Instagram Page Audit - Fashion Retail
Zalando
This sample audit analyzes the Instagram presence of a large fashion e-commerce brand to identify opportunities for improving profile clarity, content structure, and engagement.
Key insights
Brand positioning is strong, but bio messaging could be clearer for first-time visitors.
Content quality is high, yet some posts prioritize aesthetics over interaction.
Recurring content formats could be more clearly defined to build familiarity.
Actionable suggestions
Simplifying the bio to highlight one clear value proposition.
Introducing clearer content formats to support consistency.
Adding subtle engagement prompts aligned with brand tone.
Instagram Page Audit - Education
Duolingo
This sample audit reviews the Facebook page of an education-focused consumer brand, with a focus on page positioning, content clarity, and audience engagement.
Key insights
Brand personality is clear and recognizable, but the About section could guide new visitors more effectively.
Content is engaging and entertaining, yet engagement prompts are used inconsistently.
Educational formats could be more clearly structured.
Actionable suggestions
Clarifying the core value proposition in the About section.
Defining recurring educational content formats.
Encouraging interaction through simple, brand-aligned prompts.
Facebook Page Audit – Personal Brand
It could be you..
Sample audit of a personal brand’s Facebook page to evaluate positioning, content clarity, and audience engagement opportunities.
Key Insights
Page positioning is clear, but the About section could better communicate the core value proposition.
Content topics are relevant, but posting formats are not always consistent.
Posts provide value, yet engagement prompts are used inconsistently.
Actionable suggestions
Refine the About section with a concise description and a clear call to action.
Define 2–3 recurring content formats to improve consistency.
Add simple engagement prompts (questions, opinions, polls) to posts.